Category Archives: Jamie Oliver
Win a Gaggia Classic Coffee Machine, Circulon Pan Set and a Judge Knife Set…
To help get the New Year off to a good start we thought that we would go out of our way to do something extra special for our first monthly free prize draw of 2010. We have decided to give away not one but three prizes this month. The lucky person who wins this month’s competition will receive a Gaggia Classic Espresso Machine, a 5 Piece Pan Set from the best selling Circulon 2 range as well as a Judge Sabatier 5 Piece Wooden Knife Block Set. Combined these three items have a recommended retail price of £568.95.
The rules are the same as normal, all you have do is visit the competition page of our website and fill in the form contained on that page. You can also find out more information about the rules of the competition on the page, all you need to do is follow the relevant link.
You have until midday on the 1st of February to enter this month’s competition. Remember, the competition is free to enter.
If you have not visited our website recently then why not take a look at our Winter Cookware Sale while you are there? We have worked hard on this year’s sale, ensuring that it is the right mixture of exciting special offers and desirable bargains on the products that you want. You will find big discounts on top brands such as Le Creuset, Global Knives, Jamie Oliver Professional Series, Cole and Mason, Denby Pottery, I.O Shen Knives and Maxwell & Williams.
Knife Set Special Offers
We have decided to run special offers on two of our most popular knife sets, the I.O Shen Mastergrade Magnetic 5 Piece Knife Block Set and the Robert Welch Signature 4 Piece Knife and Sharpener Set. I.O Shen Knives and Robert Welch Knives are two of our most popular brands of knives, enjoying popularity with both professional chefs and home enthusiasts. The special offers on both of these knife sets offer a fantastic opportunity to acquire professional standard kitchen knives at a discount price.
Not only are we selling the I.O Shen Mastergrade Magnetic 5 Piece Knife Block Set for £199.95, a massive £154 below the recommended retail price, but we are also including a free copy of Jamie Oliver’s Christmas DVD for a limited time. You might have noticed in his recent television series, Jamie’s American Road Trip, that Jamie Oliver uses I.O Shen knives himself.
The I.O Shen magnetic knife block can be used to hold up to 9 knives. It comes with a 105mm Paring Knife, 160mm Sahm Khom Slicer, 210mm Chef’s Knife and a 270mm Bread Knife.
The second knife set that we are decided to offer a great deal on is the Robert Welch Signature 4 Piece Knife and Sharpener Set. You can now buy this on our online cookware and kitchenware shop for only £85, which is a saving of £28 on the sets normal price. This set includes an 18cm Cooks Knife, 12cm Cooks Knife, 10cm Vegetable Knife and a hand-held Knife Sharpener.
The Robert Welch company have been manufacturing knives commercially now for over 50 years, it is still a family run business. When designing knives they work closely with professional chefs to ensure that their knives are both comfortable to use as well providing optimum cutting action. The Robert Welch Signature Knife Range won the 2009 Red Dot Award for product design.
A Real Celebrity Chef Endorsement for I O Shen Knives
Jamie Oliver is the UK’s number one celebrity chef. He endorses and helps design great cookware including Tefal’s saucepans ranges, tools and gadgets and many many other great products.
We have however spotted that Jamie prefers to use IO Shen knives – not for royalties but because he thinks they are great!
In the latest C4 series, Jamie in America, he uses IO Shen knives. Look our for their distinctive handle designs through the rest of the series.
Please let us know of any further sightings – he uses IO Shen for a good reason. They offer great value and are exceptionally sharp.
The new Jamie Oliver series
Last night I saw the trailer for the new Jamie Oliver series, Jamie’s American Road Trip. The show features as the name suggests Jamie Oliver travelling and cooking in the US. The advert for the show has him dressed up as all six characters from the Village People. If you are too young or just not familiar with the Village People it would not be an understatement to say that they did not dress conservatively. I will leave it you to Google them if you are that interested in how they looked. It is good to see that Jamie Oliver can still laugh at himself.
I don’t know if the Americans will take to Jamie’s personality. Besides filming this show he has also spent a considerable amount of time over the ‘pond’ working on building the ‘Jamie Oliver’ brand.
In this country he is almost as well known for his campaign to improve school dinners, change unhealthy diets and cooking habits as he is as a chef. To some extent he was fortunate in that his ‘rise’ corresponded with people becoming more conscious about their food, the so called rise of the ‘foodie’. This was the time when chefs became media personalities, one newspaper even making the claim that “cooking was the new rock ‘n’ roll”.
It is interesting as a cookware retailer to see the effect a chef having a new television series can have on the particular chefs own cookware ranges. Although there have only been adverts for the new show so far we have already noticed an increase in activity on the Jamie Oliver Cookware pages of our website. This has helped raise the profiles the two ranges that he launched last month, the Jamie Oliver Knife Range and the Jamie Oliver Tools Range. There has definitely been an increased interest in Jamie Oliver branded cookware, as well as an increase in sales. This proves that Jamie Oliver still has the ability to inspire people to be more adventurous in their cooking, which has got be a good thing?
Pre order from the new Jamie Oliver ranges
This August will see the launch of a new range of Jamie Oliver kitchen tools and the Jamie Oliver Kitchen Knives range. These are the result of an exciting new collaboration between Jamie Oliver himself and Diethelm Keller Brands who already produce the excellent Jamie Oliver flavour shaker.
Due to the popularity of the other products in the Jamie Oliver ranges Pots and Pans have decided to enable people to pre-order products from the new collections. We are expecting to take delivery of stock at the beginning of August at which time we will fulfil all pre-orders.
Included in the new Jamie Oliver knife range will be a five piece knife block set which we expect will quickly become a best seller. Other highlights that we have already identified in the Jamie Oliver Tools Range include mixing bowls, measuring spoons, whisks, peelers and pepper mills.
All the new products have been developed in an exciting collaboration between Jamie Oliver and Diethelm Keller Brands. Jamie Oliver pointed out that “when we started the project I wanted to be involved at every stage to make sure that this kit would be stuff I was really proud of. I didn’t just want a range with my name on it.”
You can view the products from the new Jamie Oliver Knives range, or the Jamie Oliver Tools range on our website. We also stock the full range of the existing Jamie Oliver ranges which are still available to buy through the Pots and Pans website.
