| Union Jack’s
Keeping up with Jamie Oliver’s latest ventures is not an easy task. This weekend he announced plans to open a new restaurant chain called Union Jack’s, though he’s yet to tell us what type of food the restaurant will be serving, the clue may be in the name. One rumour is that he plans to support Britain’s farmers by sourcing much of his ingredients from their rejects pile of bent cucumbers, wonky peppers and other produce that is rejected by supermarkets because it does not conform to a standard size or shape. |
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Straight as a cucumber
Our perfectly straight cucumbers and uniform peppers are a legacy of EU regulations that restricted the size and shape of 26 types of fruit and vegetables. The restrictions were lifted in 2008 after it came to light 20% of fruit and veg were being rejected, but the supermarkets continue to demand perfect fruit and veg to keep us happy.
Sainsburys, who pay Jamie over £1m a year to endorse their brand, is one of the biggest supermarket offenders, grading food based on appearance. |
| Jamie goes worldwide
Jamie’s Italian chain has been a huge success in the UK with 18 restaurants (soon to add 5 more) across the country and plans to open the first branch in California. Fifteen has three branches in London, Cornwall and Amsterdam. And Jamie’s also opened his first restaurant in Dubai, with another venue set for Syndey next month. He obviously knows the formula for a successful restaurant so we’ll be watching developments with great interest.
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Jamie in your kitchen
And if Jamie hasn’t opened a restaurant on your high street yet, then it’s up to you to recreate one of his great recipes for yourself. We’ve got a huge range of Jamie’s best selling cookware on sale, with significant discounts available across the collection.
